I am suggesting a ‘BUY’ because most of us would have forgotten about the last one that rightfully sat on our study table and our bed side. I searched and found one in one of the neglected drawers and the batteries have run out.

But why do we need alarm clocks?

1.    We need them so that we do not sleep with our phones. Designers at big social media companies believe that their competitors are YouTube, Netflix, Hotstar, and sleep.

If we do not set alarms in our phones, we will not have any excuse to bring them inside our bedrooms and we will not need to begin our days saying Good Morning to notifications.

2.    We need alarm clocks to remind us that we are humans who have the ability to appreciate data as well as dreams. Our data devotion is causing a dream detachment. We love numbers. An average phone user checks an email within 6 seconds of getting it. More than 75% of adults keep their phones within an arm’s reach for all 24 hours. Our kids might not be able to do so because we are vigilant and keep them away for some time (if we succeed) from their phones but we are turning into slaves of our phones which keep us engaged.

3.    We need an alarm clock to tell us that it is a tool meant to wake us up. It will solve only one problem and that’s that. It will neither solve any other problem nor add to any of ours existing problems.

‘Screen’ addiction is impacting us personally, socially, physically and creatively. Haven’t we all started spending more time with these gadgets than our family and friends? We talk less, we argue less and we do not break our silence after a fight because we have our phones to go to.

Our social interactions are ‘forwarded’ messages, snapchat stories and ‘likes and comments’ collected online. When we meet, we click more pictures than anything else. We intend to meet to make the next FB post or a snapchat story.

Our phones in our hands allow us to stay glued to one of the screens throughout the day. We do not move our bodies enough as we sit engrossed in the sea of screens.

It is sapping our creativity because our minds are always engaged. They never feel boredom. Their minds are never empty to feel the pangs of creativity.

Within the next decade, we will come full circle. Fb has given us ‘FB demetricator’ already where we do not get metrics of our posts. We would need rehabilitation from digital addiction, we will have spas for a digital detox.

We will join companies which clearly state no email policy from 06.00pm to 08.00am.

While others would hop in their driverless cars to buy an alarm clock some years later, let us order it now before it’s too late.

If you do so and watch your sun rise, please do not click a picture. Just be there.

Time and Timing – Respect “Time”​ and Acknowledge “Timing”​.

Time & Timing.jpg


Time is about present. It is about accuracy. It is in our control to use it meaningfully. Timing is about present, past and future. Timing is about harmony. It is not in our control completely.

If you are the lead vocalist of your band, you respect time by getting up on time, practicing every-day for a specific time. But your performance on a specific day will depend upon timing – how other members play their instruments in unison, how the sound system functions, how the audience respond to your performance. When the actions of so many people and situations are synchronized, it creates the magic we call ‘perfect timing.’

“Sometimes I arrive just when God’s ready to have someone click the shutter”.

Time brings discipline to our lives but timing brings elation. “It is always about timing. If it’s too soon, no one understands. If it’s too late, everyone has forgotten”.

Timing at Individual Level: We try to perfect our timing with precision while dunking a biscuit in milk or tea, while baking a batch of cookies, while playing a video game or while clicking a selfie.

We know when it goes wrong. The biscuit disappears in the milk, the cookies turn ashen, our Mario bites the dust and eyeballs shift in a selfie. Repeated actions improve our timing as individuals in doing certain things.

Practice improves our timing as an individual.

Timing at Group Level: As mentioned earlier, magic is created in a musical performance, on a cricket ground or in a business meeting when every stroke falls in place and the receiver is in sync with your effort and its execution.

Team work reaches another level when the timing of ‘alaap’ of the vocalist coincides with the beat of the tabla, when the cricket ball is caught between the palms, when the win-win situation is tactfully negotiated in the boardroom.

If the timing goes awry, the collective disappointment binds the team together and makes them hungrier to perform better provided everyone feels the disappointment.

Passion of the team helps us to face what “timing” does to us.

Timing at a Macro Level: In Life, many efforts become super successful or phenomenal failures due to the right or wrong timing of an external, uncontrollable factor.

Airbnb has transformed the way we travel by creating a global network through which anyone anywhere can rent a spare room in their home to earn cash. It was not that simple though to convert this idea into a multi-million dollar company without the timing of so many other developments.

Brain Chesky, one of the co-founders, thought about it in 2007. Free connectivity between nations was taking roots at that time. Paypal appeared on the scene at the same time making online transactions possible. People needed to ascertain if they were meeting real people. Facebook, which exploded in 2007, helped them connect with each other.

With the help of all these innovations in terms of software, social networking platform, online payment portal, Airbnb became a trusted, technological innovation.

Xerox, the paper giant failed not because it became obsolete. It had brilliant ideas to go digital but when World Wide Web opened, AOL and Yahoo arrived. It could have still survived but Google happened.

Sometimes, we consider ourselves geniuses by being efficient and effective time managers but we fail to anticipate and acknowledge the ‘timing’.

Respect ‘time’ and play with it.

Acknowledge ‘timing’ and watch the show.


I am an Author, Entrepreneur, Motivational Speaker, Parenting expert based in Mumbai. Having written Bestsellers like Don’t Raise Your Children, Raise Yourself (Amazon Bestseller), Why Women Are What They Are, Come On! Get Set Go

I am running Life Lemonade which offers unique Training Programs on Life Transformation, High Performance Leadership, Women Issues and Parenting.

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