“Don’t give me this digital gyan. I have been writing content for years.”
“I had made three blockbusters by the time you learnt to tie your shoelace.”
“His/her teenage mood swings will pass. I have been there, done that.”
How often do we hear such self assured thoughts from our superiors, role models and parents?
Such thoughts are the stepping stones to failure. After initial success, we will surely fail if we:
- Stop Listening: Once we design a product well, once we organise an event well, once we write a book well, many of us freeze in those moments.
We not only stop to listen to others, we put our own objectivity on mute. While speaking to a noted film director last night, who has given us a dozen blockbusters, I realised how important it is for us to remind ourselves about the present. He said, “I share this statistics with everyone I meet, not to enhance their knowledge but to remind myself – The success rate of Indian Films is around 7% annually which means that you enter into 93% of the moviemaking club which will fail that year, the moment you decide to make a film. From then on, you need to persevere every minute, plan, organise, listen, reflect, show, listen again to cross that 93% barrier to reach the next 2% where the film breaks even, take your game one notch higher to further break into the next 2% where the film does average business, innovate with positioning and, promotion to break into next 1% where the film becomes a hit and getting into final 1% is a heady mix that cannot can be planned or explained.”
Reminding yourself about the scenarios is not being risk averse but owning the risks that we have decided to undertake.
The startup bandwagon that is omnipresent with full page ads, TV commercials and hoardings need to remind themselves of their responsibilities before disappearing from all online and offline spaces suddenly.
When we don’t listen and are preparing the recipe to fail, everyone but us can see it coming. Being in denial is the biggest disservice we can do to ourselves.
- Ignore our Contemporaries: Three visionary and innovative entrepreneurs ventured/disrupted space travel industry. British Entrepreneur Sir Richard Branson, founder of Virgin Group, founded Virgin Galactic to give human spices a taste of space voyage.
Founder of amazon.com Jeff Bezos made his company Blue Origin Public in 2003 with plans to develop sub-orbital space vehicals progressing to orbital spaceflight.
Though the pioneer in this field was maverick technopreneur Elon Muskwho founded Space X in 2002 with more research, self-expertise and commitment, they all have been trying to claim their upmanship through their achievements. As reusable rocket of Jeff Bezos’ Blue Origins went successfully into space in November 2015, a twitter war ensued between Musk and Bezos.
Their innovative actions would certainly benefit the industry and mankind but it will certainly be beneficial for them if they pay attention to their contemporaries and accept their achievements wholeheartedly. Collaboration and honest acceptance of strengths of competitors keep us on guard and on the right track. Big egos will not give big results.
- Follow the beaten path: We love to repeat things that reap benefits for us. That is how children get into same profession as parents. That is how leaders use the same strategies again and again over the years.
If one product (a start up, a TV show, a career choice) hits the bulls’ eye, everyone starts queuing up to milch the new cow. Unless we venture on the road less travelled to reinvent the success, failure will surely meet us round the corner.
Dr. Swati Lodha is an Author, Entrepreneur, Motivational Speaker, Parenting expert based in Mumbai. Having written Bestsellers like Come on get set go & Why Women are What they are, her book on Parenting will be published soon. Currently, she is running Life Lemonade which offers unique Training Programs on Life Transformation, High Performance Leadership, Women Issues and Parenting.
Also read her best articles here!